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Visual Arts Nova Scotia announces the return of Studio Sessions, the webinar series for artists that debuted last winter. Starting on Wednesday, February 15, at 6pm AT, this three-part online workshop series will focus on professional development for artists in the internet age. Each one hour session will be taught by artist, entrepreneur, and popular workshop instructor Stacey Cornelius, and will allow artists from across the country to learn about branding, sales, and technology tools, from the comfort of their own home or studio.
Technology Essentials: The BEST Tools for Artists – Stacey Cornelius
Wednesday, February 15, 6 – 7pm
Registration Deadline: February 12
Beyond the artist website, technology provides powerful tools that can help artists promote and sell their work. We’ll discuss some of the most powerful tools for websites, blogs and newsletters (even if you hate to write), as well as print on demand services—and the best ways to use them to grow your reputation and customer base.
Brand Essentials: Make a Professional Impression (Even on a Tiny Budget) – Stacey Cornelius
Wednesday, February 22, 6 – 7pm
Registration Deadline: February 20
“Brand” is a loaded word. To some people it seems cynical and corporate, to others, it’s nothing more than a logo. But your brand, or professional identity, is every experience your customer has with you. We’ll discuss how to polish your real-world and online presence while maintaining your personality and style. You’ll learn typography and layout tips for non-designers, and how to use your creativity to build “brand” recognition with customers.
Sales Essentials: Knock Down the Barriers to Selling – Stacey Cornelius
Wednesday, March 1, 6 – 7pm
Registration Deadline: February 27
Are you unwittingly setting up barriers for your customers? We’ll explore roadblocks customers encounter both online and in the real world, and how to easily remove them. We’ll also walk through a sales experience from your customer’s perspective, and discuss how to make it easy for people to buy from you.
3 Webinar Bundle